Value-chain for loreal Assignment Example | Topics and Well Written Essays - 500 words

Value-chain for loreal - Assignment Example Value chain within an organization consists of both primary and support activities. Inbound logistics, operations, outbound logistics, service, and sales and marketing are primary activities. On the other hand, firm infrastructure, HRM, technology development and procurement are support activities (Appendix). L’Oreal used to obtain raw materials and resources from effective suppliers in order to offer high quality unique and differentiated products to target customers. Low supply chain lead time and improved inventory turnover helped L’Oreal to bring efficiency in its overall internal supply chain management process. The management of the organization sources high quality natural raw materials from the suppliers. Original extracts from flowers and leaves are being used to manufacture beauty products and cosmetics (Gong, 2013, p.75). In addition to this, the organization has developed a strong research and development team that helps the organization to manufacture quality products in reasonable price level. The organization has its own distribution channel. In addition to this, the organization has established own retail chain stores across the globe. The distribution team of L’Oreal used to distribute the products to retailers, wholesalers, dealers and large retail chain stores (Tang, 2007, p.32). The management of the organization implemented both online and offline promotional marketing strategies in order to create significant brand awareness among the target customers. Effective celebrity endorsement is the major strength of this brand. In terms of sales, the organization adopted and implemented aggressive selling strategy in order to enhance positive sales growth rate. The management of the organization has ensured effective customer service management process in order to meet the market demand and satisfaction level of target customers. The customers can post their questions and

Economics Essay, applying Porter's Diamond to the construction Essay

Economics , applying Porter's Diamond to the construction industry - Essay Example The work includes building of roads, bridges and other major infrastructures. The real estate business is also urban based; so the constructions companies need to base all their business activity in urban areas in order to compliment the real estate industry. The repair and maintenance of existing buildings and other infrastructures also falls under the domain of construction industry and its major business comes from the densely populated urban areas. This is due to the fact that the more usage of infrastructure in densely populated urban areas results in higher damages and hence is subject to repair. There are mainly three categories in which the construction industry is divided. First, being the heavy constructions that require high civil engineering; in this category we have the construction of roads, bridges and other big infrastructures. In this category the big guns of construction industry come into function for all major commitments. The second category is the general constr uction of buildings of real estate; in this category the construction companies operate in housing development works. The small construction companies mainly operate in this category, as it requires small budgetary involvements. The third and final category comprise of special constructive work, which is done in small scale. Specialized areas of construction fall in this category like the construction work on wood, electric related works, etc. In this category very specific construction companies operate as it require specialization in specific field of work. (Economy watch, n.d). It is seen that the contractor may be an individual or any organization; contractors definitely fall in any of the above categories in construction business. A construction firm, of any size can fall under these three categories of the construction business. The scope of growth of construction industry is favorable in the developing countries where the trend of